Alexis Korner & Snape Arlo Guthrie Ashford and Simpson Bachman–Turner–Overdrive Boz Scaggs Boz Scaggs Captain Beefheart Carol King Carroll O’Connor Diana Ross Duke Ellington Eddie Rabbitt Gene Parsons Gloria Scott Gordon Lightfoot John Fahey and his Orchestra Kung Fu Little Richard Loggins & Messina Malo Malo Mason Proffit Mason Proffit Miracle Licks Redbone Sampler Sampler Sampler Sampler Seals & Croft The Band The Doobie Bros. The Doobie Bros. The Doobie Bros. The Doobie Bros. The Kinks Warner Bros. Zepher

The 70’s1970  John & Barbara Casado Design   Our first big break was Warner Bros. Records 1972  Album covers:  Malo / Malo  Dos / Clear Spot - Captain Beefheart  / The Kink Kronikles 1973  Doobie Bros. album covers for Toulouse Street / Stampede / The Captain and Me / Takin’ It to the Streets 1974  Grammy Award for Best Album Cover of the Year: Mason Proffit “ Come & Gone” Warner Bros. 1974  Grammy Award Nomination for Best Album Cover: Loggins and Messina “On Stage” Columbia Records    Bring Me the Head of Afredo Gracia movie poster for director Sam Peckinpah 1975  Casado Design, Inc  1620 Montgomery St. San Francisco    National Semiconductor INS8900 advertising    Killer Elite movie poster for director Sam Peckinpah 1977  Esmark – developed the iconic silhouette illustration style for advertising 1978  The Last Waltz movie poster for Robbie Robertson and The Band    Jacare Wine  - Developed the frosted bottle and labeling for Heublein, Inc.            Jeanne Marc fashion trademark and advertising    Mill Valley Film Festival trademark and poster series 1979  Esprit Branding            catalogs, packaging, and advertising  1979-1984 The 70’s were an exciting time to be a creative person.   I was just showing my work to anyone who would look.  I wasn’t planning on doing records covers, but a friend suggest I show my work to an Art Director at Warner Bros. Records. I opened my portfolio for Chris Whorf, art director,and he gave me an assignment on the spot. Once I delivered my first album cover for Malo, I was handed another assignment. That went on for the next five years. In 1974 we  received the Grammy Award for Best Album Cover of the Year.  The second half of the 70’s led us to  moving to San Francisco to expand the design business. 12 inch Vinyl Record Covers designed by John and Barbara Casado

1944 Born in Los Angeles, California Education : UCLA and graduated from the Art Center College of Design The 60's1964  Art Director for Young and Rubicam Advertising, Los Angeles 1964-66 Worked for advertising agencies in Los Angeles, New York and San Francisco 1966-68 Designer, Saul Bass and Associates In the 60’s I was eager to get going with my career, I took a detour to work as an art director before  becoming a designer.  I wasn’t good atworking with other people and realized quickly that I had to start my own design office.  Saul Bass was my first mentor even though he didn’t know it at the time.  It was a time to be shocking and get people to notice your work - There was no internet.

2010Today, I am still doing photography and design. Presidio Bank and Familiar, a children’s clothing line from Japan,have been my longest standing clients. Familiar has been with me the longest. Almost 15 years.  The  Infiinity car photography assignment came  to me because I could also do the portraits and product shots for a series of ads.  Over the years, I have enjoyed speaking on international stages about my work with regards to how to  develop your creativity and stay current.  Someone I respected in my early years once said to me... “Think ahead, because if you don’t, you will be irrelavent by the time you are 50”... I still believe there is some truth in that.  Thank you to all my clients, family and friends for believing in me all these years.

2000At the beginning of 2000 was the time I had made a transition from not only doing editorial celebrity photography to doing commercial photography for catalogs and advertising.  My art was starting to materialize using  photography instead of paint. I also ventured into fashion editiorial photography. I use my design thinking  process to create concept photographs that became popular for me.   I was asked to go back to my design roots and design Victim magazine which was conceived as a cultural and art magazine from Italy.  I traveled to Milan, numerous time, to not only design the magazine, but also to be a contributing fashion photographer.

Celebrity Portraits Musicians Lee Ritenour – American Jazz Guitarist Buckwheat Zydeco – American accordionist  Ruben Blades – Panamanian vocalist / actor Bonnie Raitt –  American Blues Singer / slide guitar Alice Cooper – American  rock and roll singer Aaron Neville – American singer, The Neville Bros. Barry White –  American singer / composer Lindsey Buckingham – American singer, Fleetwood Mac Boz Scaggs – American singer Beth Nielson Chapman – American singer / songwriter Actors David Clennon – Portrayed  Miles Drentel  in Thirty Something Deborah Kara Unger – Canadian actor / Crash Damon Wayans – American Comedian / actor Brandon Lee – Actor, son of Bruce Lee Natasha Richardson  – English actor Benjamin Bratt – American actor Damian Chapa – American actor Ali MacGraw – American actor Jesse Borrego – American actor Joanne Walley – English actor –Laurence Olivier Award for Best Actress Gary Oldman – English actor Larry King – American Television host / voice actor Max Casella – American actor, Doogie Howser,MD  / Sopranos Joan Chen – Chinese American actor / Director Alice Krige – South African actor / producer , Chariots of Fire Paul Rodriguez – Mexican comedian Lena Olin – Swedish actor Athletes Jerome Bettis – “The Bus” Pittsburg Steelers  Hall of Fame running back Curtis Martin – New England Patriots and NY Jets Hall of Fame running back Emmitt Smith –  Dallas Cowboys running back Karl Malone – “The Mailman” Utah Jazz power forward Cal Ripken Jr. – “The Iron Man”  Baltimore Orioles third baseman Scott Pruett – American race car driver Vin Baker – All Star NBA player, Seattle SupersonicsMissy Giove –  professional Mountain Biker Writers Larry Gelbart – American writer, created M*A*S*H Pema Chodron – American  figure in Tibetan Buddhism / author Business Barry Diller – American businessman,  created the Fox Broadcasting Company Willie Brown – Mayor of San Francisco

The 90’s1989  April Sheldon, interior designer, and John Casado get married 1989-90  I closed my design office and moved back to Los Angeles. One of the biggest decisions of my life– close my design office to figure out what I needed to do next. I became interested in becoming a photographer with the encouragement of a number of people. There were as many, if not more, whom thought I was crazy and should never have closed my design office. During my career as a designer, I had the honor of working with or knowing such photographers as  Art Kane, Richard Avedon, Irving Penn, Rudy Legname and Oliviero Toscani. From each of them I learned the things that you needed to know , other than how to operate a camera, to be a good photographer.  It was all about how to think about photography before you push the button.  I was lucky enough to find people who were willing to give me a chance with a camera. My career started by shooting celebrities.

The 80’s1984  Two person painting show with Man Ray at the Stephen Wirtz Gallery 1983   Annual Report for Apple 1983  First Macintosh trademark for Steve Jobs and Apple. 1986  New Line Cinema trademark I "grew up" as a designer in the 1980’s.  I did my most iconic work and gained an international reputation. Esprit was off and running while the impact of the Mac logo was just getting started.  New Line Cinema came out of the blue and it was then that I felt I had something to say about design. It was the 80’s where I discovered my fine art side as well.  I was into large watercolor abstracts.  My first and only show sold  out.  I realized that it took more than I had to stop being a designer and follow an artistic career.

Accidentally Borne in New Orleans Last of The Brooklyn Cowboys Gimme Something Real As Brave Belt Hits Other Roads Clear Spot Wrap Around Joy Remembering You Live Togo Brava Suite Eddie Rabbitt Kindling What Am I Going to Do Old Dan’s Records After the Ball David Carradine show Second Coming On Stage Malo Dos Mason Proffit Come and Gone Thirty Days Out Wovoka Appetizers Sweetheart Sampler All Singing All Talking All Rocking Disc Reets Finest I & II The Last Waltz Toulouse Street Stampede The Captain and Me Takin’ It to The Streets The Kink Kronikles 50 Years of Film Music Sunset Ride

Benjamin Bratt, actor

Warner Bros. Records promotional poster for the band Deep Purple

1978 trademark for The Band and The Last Waltz Warner Bros. Records

Esprit – First wholesale catalog inside spread – 8.5 x 11 inches

1985 Northrop Corporation Annual Report

1986 Hayworth Furniture – Catalyst Chair introductory Brochure cover / slipcase

2005 Victim Magazine inside spread

1974-87 Jeanne Marc Branding

1974-87 Jeanne Marc WWD advertising ads

Catalog photography for Familiar, Japan, children’s clothes

Warner Bros. Records concert invitation - postcard

Orosco Hoffman trademark – Developers

Fashion Photography, Wilkes Bashford, San Francisco

Trademark for a dog rescue, Mexico

1983 Holiday Esprit wholesale catalog –11 x 15 inch book

Palladium Records – part of Warner Bros. Records

Warner Bros. Records promotional poster for Jerry Garcia of the Grateful Dead

Fashion editorial photography

Life Long Learning , University of California Los Angeles

Shaw Walker Furniture– At Home with the Saarinens exhibition brochure

Esprit double page ad

First Apple Macintosh designed by Jerry Manock

1987 Mill Valley Film Festival Poster

Fashion Editorial Photography

1980 Holiday Esprit wholesale catalog cover –11 x 15 inch book

1970 Promotional poster for a film production company

Warner Bros. Records cover for Gene Parsons

Esprit wholesale catalog inside spread

Editorial Photography

1977-79 Itel Advanced System product brochure - inside pages

1982 Royal Robbins Outdoor Clothing – double page ad

Advertising photography – KMS Hair products

Albert Watson, photographer, letterhead

Casado Fine Art

1974 Capitol Records album cover – nominated for a Grammy Award

Logotype for Victoria Guitar Amplifiers

Esprit – First wholesale catalog cover – 8.5 x 11 inches

Stationary for Analytica Corporation

Promotional card for our first artist representative

Cal Ripken Jr., athlete, Major League Baseball player

1977-79 Itel sales meeting in Mexico daily newsletter

1982 Volvo USA Quarterly Magazine : Via Volvo – interior spread

1976 Colony Wine full line label design project

1986 Hayworth Furniture – Catalyst Chair introductory Brochure

1981 Oakland Ballet promotional poster

Fashion photography for Jewelry magazine

Development of an illustration style for a client

1979 Park City, Utah plastic poster – Chamber of Commerce

Alice Cooper, musician

Trademark for Presidio Bank

Trademark for the Mill Valley Film Festival

1983 Apple Annual Report cover

Advertising design and photography, Presidio Bank

1974-87 Jeanne Marc Vogue ad

1981 Stationary for photographer Sid Avery, Los Angeles

1983 Mill Valley Film Festival Poster

1980 Ruby Street Packaging for personal stationary

Artistic Veneers trademark

Esprit Kids wholesale catalog

1977-79 Itel Advanced System product brochure

1977 Itel Corporate Profle Brochure – inside pages

1984 Herman Miller Furniture Ads – half page ads

1983 Apple Annual Report

Promotional button for the Stat House, copy center

Joachim Splichal, celebrity chef

Barry White, musician

Advertising Photography for Infinity cars

Esprit corporate book inside spread

1986 Graphis Design Annual Cover

Warner Bros. Records cover for Mason Proffit

Commercial film production company - director: Joe Pytka

1974 Grammy Award for Best Album Cover - Mason Proffit

Bonnie Raitt, musician

Missy Giove, athlete, Professional Mountain Biker

Mill Valley Film Festival photography

1997 Artist Untied trademark – Hair, Makeup and Stylist agency

1985 Trademark and film animation for New Line Cinema

The Waterfront, land development Stockton, California

Warner Bros. Records cover for Arlo Guthrie

1983 Holiday Esprit wholesale catalog cover –11 x 15 inch book

2005 First Victim Magazine Cover

Advertising photography

1983 Apple’s first Macintosh trademark

Advertising photography, Infinity cars

Joanne Whalley, English actor

1982 summer Esprit wholesale catalog cover –11 x 15 inch book

Christmas card for Saul Bass and Associates

Warner Bros. Records concert invitation - poster

Mearth trademark, non profit habitat

1984 Herman Miller Furniture Equa Chair Ads – double page ad

Warner Bros. Records cover for Alexis Korner & Snape

Shaw Walker Furniture– At Home with the Saarinens exhibition brochure cover

1981 Grubb & Ellis Annual Report

1976 Jacare Wine bottle and label design

Revenant Vodka

1977 Itel Corporate Profle Brochure – cover

Vin Baker, athlete, Professional NBA Basketball player

Promotional Poster for Annie Green Springs - painted directly on wood

1985 Northrop Corporation Annual Report cover

1974-87 Jeanne Marc stationary

Warner Bros. Records cover for the Doobie Bros.

Record cover for Diana Ross – "Billie Holiday"

Warner Bros. Records – Sampler Album

The Phlorescent Leech & Eddie (formally the Turtles) 24 x 36 poster

Alfa Romeo dealership poster, USA

1986 Hayworth Furniture – Catalyst Chair introductory Brochure cover

Norma Kamali promotion poster - Albert Watson photography

English Educational Foundation of Japan trademark

Warner Bros. Records cover for Malo – nephew of Carlos Santana

Esprit wholesale poster with store locations

Warner Bros. Catalog cover - the fifty best Documentary and shorts from their collection

Double page newspaper ad for Esmark Corporation

Apple Macintosh packaging art

Mill Valley Film Festival photography

Shaw Walker Furniture– At Home with the Saarinens exhibition tickets

Warner Bros. Records 24 x 36 Poster for Bob Weir of the Grateful Dead

1979 Magazine ad for Esmark Corporation

Full page ad for the Mormon Church Magazine – “Dialogue”

1979 Park City, Utah poster – Chamber of Commerce

Esprit Accessories and Lifestyle catalog

Warner Bros. Records concert invitation- postcard

Trademark for Analytica Corporation

1986 Hayworth Furniture – Catalyst Chair introductory Brochure fold out poster

2005 Victim Magazine Cover

Willie Brown, Mayor of San Francisco

Esprit –wholesale catalog cover – first 11 x 15 inch book

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1963 Winner of a trademark contest for Huntington Beach, California

Mission Park, land development Stockton, California

A&M Records 45 record paper sleeve

Software packaging for Analytica Corporation

1982 Volvo USA Quarterly Magazine : Via Volvo

1986 Hayworth Furniture – Catalyst Chair introductory Brochure

1977-79 Itel Advanced System product brochure - inside pages

Invitational poster exhibition in Japan – theme: Peace

Esprit wholesale poster

Warner Bros. Records Sampler Album- 3 Bologna colored records in a blister pack

1977-79 Itel sales meeting in Mexico daily newsletter cover

Banner and website for Fillmore Park, housing development

1982 Mill Valley Film Festival Poster

Esprit wholesale winter poster

Magazine Masthead logotype, Victim Magazine, Italy

1976 Colony Wine in a box packaging

1974-87 Jeanne Marc promotional poster

1977 Itel Advanced System Trademark

English Educational Foundation of Japan stationary

2010 Mill Valley Film Festival Poster

1983 Apple Annual Report inside front cover

Phoenix trademark - new record label for Warner Bros.

2009 Mill Valley Film Festival Poster

Warner Bros. Records promotional 45 cover for Wilderness Road

Chris Lohr, actor

1984 Mill Valley Film Festival Poster

Esprit wholesale sales form

Reprise Records- large oversize poster for Captain Beefheart

1984 Herman Miller Furniture Ad

Logotype for Photographer Peter Elliott, Chicago

Aaron Neville, musician

1977-79 SSI, a division of Itel, Brochure about their shipping containers

Colin Firth, actor

Reprise Records - large oversize poster for Captain Beefheart

Reproduction Quality Services, Los Angeles copy center letterhead

Apple Lisa 2 Owner’s Guide cover

1980 Mill Valley Film Festival Poster

Herbie Hancock 24 x 36 Poster

Lena Olin, Swedish actor

Esprit’s first retail store

1974-87 Jeanne Marc WWD full page ad

Larry Mindel

Venetian Bridges, housing development - Stockton, California

1986 Thom McAn Shoes – double page ad

2011 Mill Valley Film Festival Poster

Specialty Brands Corp. trademark – formally Spice Island

Poster for American Graffit - illustration by Dave Willardson

Promotional poster for the Graphic Shop, copy center

Casado Design letterhead

1981 Mill Valley Film Festival Poster

Warner Bros. Records cover for the Doobie Bros.

Lydie Denier, French actor

Warner Bros. Records Sampler Album inside scented with Chocolate

Trademark for a Mearth fund raising dinner and auction

1986 Thom McAn Shoes –single page ad

Bonnie Raitt 24 x 36 poster

Gary Oldman, actor

Esprit –wholesale catalog cover –11 x 15 inch book

1986 Mill Valley Film Festival Poster

Display Lettering + Copy- Type setters in San Francisco

Esprit corporate book cover

Warner Bros. Records 24 x 36 poster for the Doobie Bros.

Warner Bros. Records Sampler Album

Advertising design and photography, Victoria Guitar Amplifiers

1979 Esprit Logotype

Damian Chapa, actor

1969 Self-promotional poster for Casado Design

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Warner Bros. Records cover for the Kinks

Esprit corporate book bubble pack envelope

Gordon Lightfoot 24 x 36 poster – Warner Bros. Records

1978 record cover for The Band and The Last Waltz - Warner Bros. Records

Set The Date – Letterhead for Women’s Rights Campaign

1964 Art Center College of Design Catalog

English Educational Foundation of Japan trademark presentation

Vanessa Williams, actor

Promotional poster and trademark

1974-87 Jeanne Marc Poster – MOMA collection

1974-87 Jeanne Marc shopping bags

Larry Gelbart, writer who created M*A*S*H

2012 Mill Valley Film Festival Poster

Roberts of Woodside, California private label wine

1986 Hayworth Furniture – Catalyst Chair introductory Brochure inside front cover

1984 Herman Miller Furniture Poster

1981 Grubb & Ellis Annual Report cover

Banner trademarks for Victoria Guitar Amplifiers

Advanced Educational Systems Los Angeles, California

Beach Boys 24 x 36 poster

1979 Packaging assignment – Grape Seed Oil

1977-79 Itel sales meeting invitation poster

Grubb & Ellis logotype

Warner Bros. Records cover for Redbone